Founder · LinkSwitch Communications
I build the software that lenders and call centers run all day.
I run LinkSwitch Communications. We build the unglamorous software that lending shops and call centers depend on every day: origination and servicing, CRMs, dialers, and the AI that reviews the calls afterward. Sixteen years of this now.
Or look at LinkSwitch, the company behind all of it.
Some of the teams I build for
I started in IT operations and ended up building the products instead.
For most of my career I worked inside other companies' infrastructure, keeping servers and phone systems alive while somebody else decided what got built. Eventually I wanted to be the one deciding. That is LinkSwitch Communications, and the focus is narrow on purpose: lending software, applied AI, and the voice systems that connect companies to the people they serve.
Fifty-odd clients later, the work keeps taking the same shape: lending platforms, call-quality tools, dialers, CRMs, and the messaging plumbing underneath. What I care about is whether it survives contact with live volume and a compliance audit. Plenty of software demos beautifully and falls over in month three.
I've never been able to sell something I couldn't build myself. That's a limitation. It's also the reason everything on this page exists.
Everything runs through LinkSwitch. These are the three areas I've chosen to stay in.
LinkSwitch is the company behind everything on this page: origination and servicing, the MCA CRM, CallChex, the dialer, ringless voicemail, SMS. If you hire me, this is who you're hiring.
Visit LinkSwitchA surprising amount of lending still runs on spreadsheets and email threads. I build the origination, servicing, and CRM systems that replace them.
Most AI in this industry is a demo that never reaches the floor. The version I build scores every call, flags the compliance problems, and answers customers at two in the morning.
Phone calls still close deals, which makes the dialer the most important software in most buildings. I build those, plus the voicemail and SMS layered around them.
Eight things I do for teams that need senior help without adding a full-time hire.
Helpdesk, systems management, remote troubleshooting, round-the-clock monitoring. The unexciting work that keeps everything else upright.
Discuss a projectMigrations to AWS, Azure, and GCP, plus VDI, cost tuning, and a disaster-recovery plan that has been tested rather than just written down.
Discuss a projectCustom apps, SaaS, APIs, ERP, CRM, and dragging legacy systems into the present.
Discuss a projectAudits, fractional CTO work, automation, roadmaps. Useful when you can tell something is wrong but not what.
Discuss a projectMultilingual support and back-office teams, with AI tooling behind them so headcount stops tracking volume.
Discuss a projectVetted developers and offshore teams, available next month rather than next quarter.
Discuss a projectShopify, WooCommerce, or a custom build, plus the SEO work that makes it worth having.
Discuss a projectRevenue-cycle automation for medical billing. Fewer denials, faster collections, and less time on hold with payers.
Discuss a projectSix products, all in daily use.
A dialer with the CRM built in, so agents stop alt-tabbing between four windows to log one call. Multichannel outreach and lead routing come with it.
Your QA team can spot-check a slice of your calls. CallChex reviews all of them, flags the compliance problems, and turns the rest into coaching notes.
Drops a voicemail without the phone ever ringing.
Built for MCA specifically, because generic CRMs don't understand brokers, renewals, or a deal that dies and comes back three weeks later. Pipeline, commission splits, and follow-up sequences are shaped around the way brokers work rather than the way a generic sales team does.
Origination and servicing in one system, with the audit trail there from the start. Retrofitting compliance afterwards is how these projects die.
Texts leads back the way a person would, handles the obvious questions, and keeps following up long after your team has moved on.
No form, no callback queue. Open the chat or dial the number and you'll get one of us.
Four stages. The fourth is the one most vendors quietly skip.
We work out what the problem actually is, which is often not the one in the brief, and what it would take to fix.
I design it and I build it. Compliance and reliability go in at the start, because adding them later costs several times as much.
It goes into your environment, talks to the tools you already run, and gets proven under live traffic before anyone celebrates.
Then it has to keep running. Monitoring, support, and the changes you'll inevitably want six months in.
Founder of LinkSwitch Communications. Sixteen years in technology, most of it spent on lending software, call-center systems, and the AI layered on top. I still write code.
It's my company, and it builds everything listed on this page: origination and servicing, the Cash Advance CRM, CallChex, dialers, ringless voicemail, SMS AI. Fintech, AI, and voice, and nothing outside that if I can help it.
Both. Some clients want a finished system handed over. Others want someone senior in the room while their own team builds it. I don't have a strong preference, and the products came out of years of doing the second kind of work.
Lending and fintech first, then more or less anything with a call center attached. The cloud, BPO, and RCM work has pulled me into healthcare and e-commerce as well.
Use the form, email mailme@rohitwanchoo.com, or call +1 (902) 441-2385. If you'd rather see something working before you talk, ask for a demo and I'll walk you through it myself.
Work I can't support after it launches. I'd rather turn a project down than hand over something nobody is going to maintain.
Describe what you're trying to do. If I'm the wrong person for it, I'll say so and point you somewhere better.
About one of the products, about a project of your own, or about something you're not yet sure is a project. Any of those is fine.
Thirty minutes. We scope the problem and I tell you roughly what it would take.
